The Bachelor of Science degree in marketing management is a 64 credit hour program that combines 43 credit hours of business core requirements, 12 credit hours of marketing management coursework and 9 credit hours of interdisciplinary study in addition to the College core curriculum.
The business core is a combination of accounting, business, economics and math classes. The marketing management core offers specialized instruction in marketing research, strategic marketing, consumer behavior and sales management
Students should refer to the College Bulletin or the major status sheet for complete information regarding major requirements.