B.S. in Marketing

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Program Highlights

• Rigorous coursework that balances breadth and depth to give you a solid foundation in marketing principles with freedom and guidance to find your passion — whether you feel called to advertising, sales, marketing research, strategic communication, consumer behavior research, public relations, media planning, social media, development, international marketing, or other career options. 
• Access to a network of successful alumni who often advise and assist our current students.
• Flexibility to add a minor or second major within the business program or from a complementary discipline (such as design or communication) and still graduate in four years.
• Opportunities to obtain one or more of the following certifications and offer in-demand expertise to your future employer.
  • Excel: Microsoft Office Specialist
  • Excel: Microsoft Office Expert
  • Google Analytics
  • Google Ad Words
  • Certified Associate in Project Management (CAPM) from the Project Management Institute
  • Tableau Certification
• Personal access to highly accomplished faculty mentors who will equip you with in-depth, practical knowledge to stand out as you start your career.
• ACBSP accreditation ensuring industry-standard quality of curriculum and program objectives.
• Internship opportunities in a wide range of professional environments. Marketing students have recently interned at many well-known companies, including State Farm, Hewlett-Packard, PNC, Pittsburgh Steelers, Lincoln Financial Group, Qualcomm, and Chick-Fil-A.
• Independent study opportunities overseen by experienced faculty that permit you to tailor additional learning to you desired career path.
• Vocation-enriching humanities core classes woven into every student’s academic schedule that will cultivate excellent critical thinking, writing, and other communication skills, as well as empathy and a well-rounded understanding of the world and your place in it.
• On-campus chapters of professional groups led by students, including the Grove City College chapter of the American Marketing Association, Management Association, Business Initiative for Leadership Development (BuILD), Society for International Business Affairs, Delta Mu Delta honor society, Student Government Association, and the Center for Entrepreneurship + Innovation.
• Business Advisory Group that keeps our program up to date on the latest industry developments, hiring practices, required skills, and technology trends to help us best prepare students for success. Accomplished alumni and friends of the College who constitute the group are eager to connect students with job opportunities.

• If you are like 96% of Grove City College graduates within six months of graduation, you will be prepared to land full-time employment or admittance into competitive graduate or professional programs at institutions such as Duke, Penn State, Ohio State, and the University of Pittsburgh, among others.
• Launch your marketing career along with other alumni at companies like ALCOA, Google, Universal-McCann, Ogilvy, Pillsbury, Prudential, Northwestern Mutual, and Zillow.
• Offer in-demand expertise to your future employer if you choose to obtain one or more certifications through various courses in our program, including: Excel: Microsoft Office Specialist; Excel: Microsoft Office Expert; Certified Associate in Project Management (CAPM) from the Project Management Institute; and Tableau Certification.
• Demonstrate competitive technical knowledge on the Major Field Test (MFT).
• Stand out in your field as an analytical thinker and winsome communicator with a solid understanding of marketing, a strong moral compass, and the ability to perceive what people really want and bolster brands that deliver on customers’ needs.

Student & Alumni Stories

Justin Folger '23
B.S. in Marketing

“Grove City College taught me to lead with a servant’s heart. That’s something I’ve carried with me throughout my career. From an entry level position to now running a company, it’s a principle that has guided how I interact with employees, colleagues and clients. It’s what I’ve found to be the bedrock of successful relationships and a fruitful career.” — Dan Carlton ’99, B.S. in Marketing Management, Chief Executive Officer, The Paragraph Project. Read More>>

“Pursuing a marketing degree not only taught me theory and methodology, but also gave me practical applications which have made for a seamless transition from the classroom to the field.”— Olivia Nitzsche ’22, Digital Marketing, Dave Ramsey Solutions.

“I really value the real-world examples used in class to illustrate core concepts, enabling me to look at the marketing world through a whole new lens.” — Julia Bauer ’25, Marketing.

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