B.S. in Marketing

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Program Highlights

• Rigorous coursework that balances breadth and depth to give you a solid foundation in marketing principles with freedom and guidance to find your passion — whether you feel called to advertising, sales management, marketing research, strategic communication, consumer behavior research, public relations, media planning, social media, development, international marketing, or other career options. Our marketing alumni have succeeded in each of these areas and often advise and assist our current students. Moreover, marketing majors may add a minor or second major within the business program or from a complementary discipline (such as design or communication) and still graduate in four years.
  • Business core courses are incorporated into your schedule to build your background in economics, calculus, statistics, management, accounting, and finance.
  • You will have flexibility to earn a double major or minor in another discipline of interest, including but not limited to: analytics, business, international business, management, and social enterprise.
  • For detailed course descriptions, view the College Catalog.
• Opportunities to obtain one or more of the following certifications and offer in-demand expertise to your future employer.
  • Excel: Microsoft Office Specialist
  • Excel: Microsoft Office Expert
  • Lean Six Sigma, IASSC
  • Certified Associate in Project Management (CAPM) from the Project Management Institute
  • Tableau Certification
• Personal access to highly accomplished faculty mentors who will equip you with in-depth, practical knowledge to stand out as you start your career.
• ACBSP accreditation ensuring industry-standard quality of curriculum and program objectives.
• Internship opportunities in a wide range of professional environments. Marketing students have recently interned at many well-known companies, including State Farm, Hewlett-Packard, PNC, Pittsburgh Steelers, Lincoln Financial Group, Qualcomm, and Chick-Fil-A.
• Independent study opportunities overseen by experienced faculty that permit you to tailor additional learning to you desired career path.
• On-campus chapters of professional groups led by students, including the American Marketing Association, Management Association, Business Initiative for Leadership Development (BuILD), Society for International Business Affairs, Delta Mu Delta honor society, Student Government Association, and the Center for Entrepreneurship + Innovation.
• Business Advisory Group that keeps our program up to date on the latest industry developments, hiring practices, required skills, and technology trends to help us best prepare students for success. Accomplished alumni and friends of the College who constitute the group are eager to connect students with job opportunities.
• Vocation-enriching humanities core classes woven into every student’s academic schedule that will cultivate excellent critical thinking, writing, and other communication skills, empathy, and a well-rounded understanding of the world and your place in it.

•  If you are like 97% of Grove City College business graduates within six months of graduation, you will be prepared to land full-time employment or admittance into competitive graduate or professional programs at institutions such as Duke, Penn State, Ohio State, and the University of Pittsburgh, among others.
• Launch your marketing career along with other alumni at companies like ALCOA, Google, Universal-McCann, Ogilvy, Pillsbury, Prudential, Northwestern Mutual, and Zillow.
• Offer in-demand expertise to your future employer if you choose to obtain one or more certifications through various courses in our program, including: Excel: Microsoft Office Specialist; Excel: Microsoft Office Expert; Lean Six Sigma (IASSC); Certified Associate in Project Management (CAPM) from the Project Management Institute; and Tableau Certification.
• Demonstrate competitive technical knowledge on the Major Field Test (MFT).
• Stand out in your field as an analytical thinker and winsome communicator with a solid understanding of marketing, strong moral compass, and the ability to perceive what people really want and bolster brands that deliver on customers’ needs.

Student & Alumni Stories

“Grove City College taught me to lead with a servant’s heart. That’s something I’ve carried with me throughout my career. From an entry level position to now running a company, it’s a principle that has guided how I interact with employees, colleagues and clients. It’s what I’ve found to be the bedrock of successful relationships and a fruitful career.” — Dan Carlton ’99, B.S. in Marketing Management

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