B.S. in Marketing

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Program Distinctives

• Missional calling – With rigorous classes taught through a Christian lens, you will grow to see business as a missional calling and be equipped with the skills and abilities you need to make an impact.
• Accessible faculty mentors – Highly accomplished Christian faculty will equip you with in-depth, practical knowledge to stand out as you start your career.
• Free-market perspective – As you are taught to contemplate economic and societal matters from a free-market perspective, you will learn to make wise business decisions that will ultimately promote human flourishing.
• ACBSP accreditation – Ensures industry-standard quality of curriculum and program objectives.
• Strong alumni network – Access to our successful alumni who help advise and assist our current students.
• Internship opportunities – Gain real-world experience in a wide range of professional environments. Marketing students have recently interned at many well-known companies, including State Farm, Hewlett-Packard, PNC, the Pittsburgh Steelers, Lincoln Financial Group, Qualcomm, Chick-fil-A, Target, Federated Hermes, and PPG.
• Accelerated degree option – Earn your MBA from Grove City College in even less time by taking graduate-level classes as an undergraduate student!
• The Center for Entrepreneurship + Innovation – Take advantage of this unique center’s professional guidance and available opportunities allowing you real-life experience in advancing cross-disciplinary projects and products.
• Certification opportunities – Obtain one or more of the following certifications and offer in-demand expertise to your future employer.
  • Excel: Microsoft Office Specialist
  • Excel: Microsoft Office Expert
  • Google Analytics
  • Google Ad Words
  • Certified Associate in Project Management (CAPM) from the Project Management Institute
  • Tableau Certification
  • Google Digital Marketing Certification
• Professional development – Pursue independent study, service-learning opportunities, and other real-world exposure to business that will enable you to tailor additional learning to your desired career path.
• Business Advisory Group – Tap into a group of accomplished alumni and friends of the College who are eager to connect students with job opportunities and keep our program up to date on the latest industry developments, hiring practices, required skills, and technology trends to help us best prepare students for success.
• On-campus chapters of professional groups – Join student-led groups including the Grove City College chapter of the American Marketing Association, Management Association, Business Initiative for Leadership Development (BuILD), Society for International Business Affairs, Delta Mu Delta business honorary society, and Student Government Association.
• Vocation-enriching humanities core classes – Deepen your critical thinking, writing, and other communication skills while cultivating empathy and a well-rounded worldview.

Career Opportunities & Outcomes

• Career paths: brand manager, sales representative, public relations professional, market research specialist, and more.
• Exceptional career outcomes – Like 96% of Grove City College graduates within six months of graduation, you will be prepared to land full-time employment or admittance into competitive graduate or professional programs at institutions such as Duke, Penn State, Ohio State, and the University of Pittsburgh, among others.
• Launch your marketing career – Follow our alumni by gaining employment at companies like ALCOA, Google, Universal-McCann, Ogilvy, Pillsbury, Prudential, Northwestern Mutual, and Zillow.
• Certification opportunities – Be prepared with in-demand expertise by obtaining one or more certifications through various courses in our program, including: Excel: Microsoft Office Specialist; Excel: Microsoft Office Expert; Certified Associate in Project Management (CAPM) from the Project Management Institute; Tableau Certification; and Google Digital Marketing Certification.
• Major Field Test (MFT) success – Demonstrate competitive technical knowledge on the national standardized MFT.
• Stand out in your field – Be an analytical thinker and winsome communicator with a solid understanding of marketing, a strong moral compass, and the ability to perceive what people really want in order to bolster brands that deliver on customers’ needs.

Program Specifics

• Curriculum requirements – Rigorous coursework that balances breadth and depth to give you a solid foundation in marketing principles with freedom and guidance to find your passion — whether you feel called to advertising, sales, marketing research, strategic communication, consumer behavior research, public relations, media planning, social media, development, international marketing, or other career options.
• Major and minor options – Flexibility to add a minor or second major within the business program or from a complementary discipline (such as design or communication) and still graduate in four years.

Student & Alumni Stories

Alex Barbetta '26
B.S. in Marketing

“Grove City College taught me to lead with a servant’s heart. That’s something I’ve carried with me throughout my career. From an entry level position to now running a company, it’s a principle that has guided how I interact with employees, colleagues and clients. It’s what I’ve found to be the bedrock of successful relationships and a fruitful career.” — Dan Carlton ’99, B.S. in Marketing Management, Chief Executive Officer, The Paragraph Project. Read More>>

“Pursuing a marketing degree not only taught me theory and methodology, but also gave me practical applications which have made for a seamless transition from the classroom to the field.”— Olivia Nitzsche ’22, Digital Marketing, Dave Ramsey Solutions.

“I really value the real-world examples used in class to illustrate core concepts, enabling me to look at the marketing world through a whole new lens.” — Julia Bauer ’25, Marketing.

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