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B.S. in Marketing

ScottPowell

Promote customer and company flourishing through faith-informed marketing. 

Situated in a robust, comprehensive business program, Grove City College’s Bachelor of Science in Marketing yields outcomes that surpass most marketing degrees nationwide. As a marketing major in our four-year, ACBSP-accredited program, you will be well equipped to enter competitive graduate programs or launch into a marketing career distinguished by exemplary servant leadership, innovative and strategic thinking, global awareness, and deep-rooted passion for bettering the lives of individuals, businesses, and society as a whole. 

Program Highlights
  • Rigorous coursework that balances breadth and depth to give you a solid foundation in marketing principles with freedom and guidance to find your niche—whether you feel called to advertising, sales management, marketing research, strategic communication, consumer behavior research, public relations, media planning, social media, development, international marketing, or other career options. Our marketing alumni have succeeded in each of these areas and often advise and assist our current students. Moreover, marketing majors may add a minor or second major within the business program or from a complementary discipline (such as design or communication) and still graduate in four years.
  • Personal access to highly accomplished faculty mentors who will equip you with in-depth, practical knowledge to help set you apart as you start your career.
  • ACBSP accreditation ensuring industry-standard quality of curriculum and program objectives.
  • Internship opportunities in a wide range of professional environments. Marketing students have recently interned at many well-known companies, including State Farm, Hewlett-Packard, PNC, Pittsburgh Steelers, Lincoln Financial Group, Qualcomm, and Chick-Fil-A.
  • Independent study opportunities overseen by experienced faculty that permit you to tailor additional learning to you desired career path.
  • On-campus chapters of professional groups led by students, including the American Marketing Association, Management Association, Business Initiative for Leadership Development (BuILD), Society for International Business Affairs, Delta Mu Delta honor society, Student Government Association, and the Center for Entrepreneurship + Innovation.
  • Business Advisory Group comprised of accomplished alumni who provide the program with real-world insight and serve as liaisons to facilitate student recruitment.
  • Business core courses incorporated into your schedule to build your background in economics, calculus, statistics, management, accounting, and finance. For detailed course descriptions, view the College Catalog.
  • The flexibility to earn a double major or minor in another discipline of interest, including but not limited to: analytics, business, international business, management, and social enterprise.
  • Vocation-enriching humanities core classes woven into every student’s academic schedule that will cultivate excellent critical thinking, writing and other communication skills, empathy, and a big-picture approach to your vocation.

    • Career Outcomes
  • Like 97% of Grove City College business graduates within six months of graduation, you could land full-time employment or admittance into competitive graduate or professional programs at institutions such as Duke, Penn State, Ohio State, and the University of Pittsburgh, among others.
  • Launch your marketing career along with other alumni at companies like ALCOA, Google, Universal-McCann, Ogilvy, Pillsbury, Prudential, Northwestern Mutual, and Zillow.
  • Demonstrate competitive technical knowledge on the Major Field Test (MFT).
  • Stand out in your field as a critical thinker and effective communicator with a versatile skillset, reliable work ethic, creativity, deep-rooted vision, and the strategic ability to figure out what customers want and deliver meaningful products and services to enhance their quality of life and ultimately point them to the next.