Parents and students are becoming increasingly concerned about the cost and long-term value of a college education. We understand that concern and are committed to dealing truthfully in our pricing and scholarship offerings (Proverbs 11:1). Specifically, we avoid the harmful practice of tuition discounting.
Discounting is the manipulation of the price of tuition that results in students unwittingly funding their classmates’ scholarships. This practice is used by nearly every private college and can be a financial smokescreen that often masks inferior or mediocre student outcomes (e.g. four-year graduation rates, career and graduate school placement rates, alumni earnings, time to pay off student loans, etc.). Discounting can lead students away from much better long-term opportunities.
They do this for two reasons: first, so that they can use parents and students as their source of scholarship funding. And second, so that they can offer a scholarship to nearly every student. This creates a false perception of reward and is a deceptive practice that often benefits the school over the student.
Most colleges have excessive price tags by design - the foundation of the discounting framework. Like stores putting on a sale, colleges simply inflate the cost of tuition beyond the actual nonprofit, break-even cost. Then colleges lower the price of tuition by offering a scholarship, similar to a sale coupon.
Every discounting college has an average discount. Students who receive a discount lower than the average are actually helping to pay for the larger-than-average discounts offered to other students. Colleges fund the bulk of scholarship aid by transferring money from one family to another.
Grove City College sets its tuition at what it actually costs to educate a student. Our initial price is low. From there we offer need-based and merit-based aid from our own endowment and donor gifts. We never transfer money from one family to another. No student pays for another.
In an age of overpriced education and deceptive discounts, the true value of a Grove City College education is evidenced by our impressively high retention, graduation, and career outcome rates. In addition, our alumni earnings rank in the top 13% nationally.
We urge you to look beyond the discounts to discover the real value of an honestly priced education and invite you to apply for financial aid and scholarships.
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